Ever wish you had a quick SEO Checklist for your WooCommerce product pages? A reference sheet that will jog your memory on what the most important steps are when using the Yoast SEO plugin, so you can hopefully get that traffic light to turn green!
Well gorgeous, I’m here to brighten your day! I hope this simple checklist will help you stay on track when you optimise your product page for search engines.
I know you are super busy and you have A LOT on your plate! After all, you’re a savvy female entrepreneur building her online empire (not to mention everything else you do!)
BUT… make no mistake, SEO (Search Engine Optimisation) is one of those essential business tasks that should not be put off. It is a MUST for the long-term success of your online eCommerce store.
Did you know, website traffic coming from search engine clicks have higher sales conversion rates, compared with cold traffic from paid advertising?
Why is that?
The main reason why, is your potential customer is not actively searching for your product at that time. They may click on your advert out of curiosity and have a look, but because they aren’t in “buying mode” they usually click away just as quickly and return to what they were doing before… most likely surfing their social media news feed!
However, when someone is in a search engine browser such as Google, Bing, Yahoo or Safari, they are actively searching for something. So, if your SEO snippet or optimised image comes up in their search results and they click on it, it’s because they’re very interested in that item and provided your product page ticks all the boxes they’ll be highly motivated to purchase it.
That’s why it’s so important to write compelling product descriptions, not only to achieve better SEO rankings, but more importantly, to ensure you’re answering all the questions your potential customer has about that product. Price is rarely the deciding factor.
If you get stuck in this area, I’d highly recommend you check out our mini course on how to write amazing product descriptions.
If you’re feeling overwhelmed at where to start…
Remember: The best way to eat an elephant, is one bite at a time!
To streamline the process for you, download the easy to use SEO eCommerce Checklist which will help you stay focused on the most important tasks for your product pages. I know you’ll feel extra satisfied as you tick off each completed step!
WHAT SEO TASKS SHOULD YOU FOCUS ON?
I used to try and do the SEO on every product I added to my store. It was devastating to have to later delete that optimised page when that item was discontinued so I no longer could sell it.
I later discovered, that it was more important to do the SEO on your product categories, as these are not likely to change over the course of time, compared with products that come and go. I’d recommend you pick a couple of core products from each of your major product categories that could remain ‘evergreen’ and updated in future. I delve into this in more detail in my course SEO for WooCommerce Shops.
You’ll find you will get into the flow of things quicker, if you set aside a couple of hours each fortnight or month and focus on doing one of your main product categories, or top searched for products. I also turn off my phone, close off browser tabs and set a timer to make sure I stay focused with no other distractions that can side-track me.
SEO is like building a long-term friendship with Google. Over time, Google will reward your SEO efforts with a stream of quality traffic that will yield great sales results for your business. The best part is, it’s FREE!
So, print out the SEO Checklist and get started and give yourself a pat on the back every time you tick off a completed SEO task for your online store.
There are many reasons to optimise your product pages for your WooCommerce shop, but the most important reason is to increase free traffic and covert those web visitors to paying customers.
Although Google favours all of the things I have mentioned above, you never know how Google’s algorithms work exactly as they are always changing. But if you go through the steps in the SEO eCommerce checklist you’ll soon be on the right path to organically being found in the pages and images of Google and other search enginges. Ka Ching!!
Let me know if you found this article helpful.
Related blog articles: 10 Tips to Improve SEO Optimisation on WordPress