Why You Need a Branded Sending Domain

branded sending domain

Boost Deliverability with Your Own Sending Reputation

Creating a branded sending domain in your Klaviyo account is a smart move for your email marketing. But why is it so important? Let’s break it down.

When you use a branded sending domain, you control your reputation. With a shared domain, your reputation is tied to others using the same domain. But why risk it? By setting up your own branded domain, you safeguard your sender reputation. This means your emails are more likely to land where they should: in your subscribers’ inboxes.

What is a Branded Sending Domain?

A branded sending domain is a type of sending domain, and a sending domain is where your emails appear to be sent from. There are two types:

  • Shared sending domain
  • Branded sending domain

A branded sending domain allows you to send emails that appear to be coming from your brand and allows you to have better overall control of your sender reputation. Any company is eligible to create a branded sending domain.

By default, most users will start out sending from a shared IP and Klaviyo domain. This domain will appear in the sender information at the top of an email message as shown below (i.e., “sent on behalf of ” or “via klaviyomail.com”).

In the example below from Gmail, your recipients see that your sender email address includes “via klaviyomail.com” because you are using a shared sending domain.


By moving to a branded sending domain, you will remove the “via klaviyomail.com” message that is displayed beside your sender email address. This also means that your emails will no longer be sent by a shared domain, allowing inbox providers to more easily verify your identity and pass email authentication protocols like DMARC. This is what it looks like in a Gmail inbox after a branded sending domain has been setup and verified.

Build Trust and Loyalty

A branded sending domain not only keeps your Klaviyo business account in compliance with the new Google and Yahoo requirements, but also:

  • Builds trust and brand recognition with your audience
  • Helps your emails land in inboxes properly
  • Encourages engagement with your email messages

Think about it: would you trust an email from a generic address like company@gmail.com? Probably not.

But when your emails come from your own branded domain, it shows professionalism and consistency by keeping it all aligned with your root domain.

Enhance Security with DMARC

DMARC (Domain-Based Message Authentication, Reporting, and Conformance) is crucial for protecting your emails from advanced threats. It’s now a requirement for bulk senders by Google and Yahoo. And guess what? You need a branded sending domain to set it up. DMARC ensures that your emails are authentic, helping to prevent phishing attempts and data breaches.

Use the flowchart below to understand if and when you need to set up DMARC.

In summary, having a branded sending domain improves your email deliverability and brand consistency, which will result in your messages landing in inboxes consistently. And all of that equals more revenue from your email marketing efforts.

So, if you haven’t done this already, it’s time to set up your branded sending domain. Your inbox, your brand, and your bottom line will thank you for it.

Ready to take the next step?

Option 1: Done for You Service – $97

Let me take care of everything for you with my ‘Done for You’ hassle free service. Sit back, relax, and as I take the tech headache off your plate and set up your branded sending domain for you.

Option 2: Branded Sending Domain Workshop – $67

Prefer to do it yourself? My easy-to-follow workshop with video tutorial will guide you through the process step-by-step, ensuring you have your branded sending domain up and running in no time.

Remember, staying ahead in the ever-changing world of marketing is tough, but with a little savvy know-how, you can stride confidently in your stilettos.

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