Love it or hate it, the AI genie is out of the bottle, and there’s no going back!

Are you curious about using artificial intelligence (AI) as a content and copywriting assistant for your online business? If you’re a time poor business woman wearing all the hats, learning how to use AI tools for content creation and marketing your ecommerce store is going to save you many hours of your valuable time.

I first began to dabble with AI software platforms like Jasper, and Copy.AI in early 2022. I spent months playing around with different formulas in an attempt to get decent copy results that I could actually use for my business. But I came to the realisation that the AI bot’s response is only as good as the instructions you give it.

You see, AI isn’t capable of reading your mind. You have to be really good at articulating your message and providing specific inputs to inform the AI bot about what you want it to generate. It’s a make or break situation, no matter which AI software platform you choose to use.

The AI rule to remember is:  Rubbish In 🗑️ =  Rubbish Out 🗑️

So, How Does AI Work?

AI writing tools use sophisticated algorithms and machine learning to analyse data and generate unique content ideas that are tailored to your preferences.

They analyse everything from search engine data to social media trends and use that information to suggest words based on your inputs. But, the key to getting the best results is to use AI prompts.

Good input generates good output.

That’s why it’s important to train the AI tool to understand your brand’s voice, tone, target audience, and product focus.

With the release of ChatGPT in late 2022, I switched platforms and found it so much easier to use. With some trial and error, I started to figure out how to “train” the ChatGPT bot using very specific command prompts so that it could understand my brand’s tone of voice, personality, my ideal customer, and product offerings.

And let me tell you, once I got the hang of it, it was a total game changer!

With some practice, and understanding the correct way to instruct the AI bot, you will be able to generate unique content ideas, create compelling copies and say goodbye to writer’s block forever.

Using ChatGPT with specific command prompts will help you create conversion driven email campaigns, quickly write social media captions, research the best hashtag strategies for your brand and target audience. You’ll also be able to quickly create unique product descriptions, blog posts, SEO descriptions, and so much more!

From Clicks to Conversions… Using AI the Right Way!

As someone who has spent the last 12 months testing various AI platforms, I can tell you that AI is a lot of fun to use. But here’s the thing: in AI content creation, your input is the driving force behind the output. But don’t worry, I’m here to help.

In this article, you’ll learn my tried and true AI prompt formula that produces copy that sounds like your brand and resonates with your target audience. I’ll also provide examples of AI-friendly content prompts and copywriting tips to generate brand-specific AI content inputs, so you can unleash the full potential of AI and transform your writing game.

Benefits of Using AI for Content Creation:

1.  First up, time-saving! With AI generating content ideas in mere seconds, you’ll have more time to focus on the fun stuff – brainstorming and fleshing out those ideas. Remember, 80% of your content creation should be ideation, so let the robots take care of the heavy lifting.

2.  Take your creativity to the next level.  AI tools analyse data and generate unique and creative content ideas that you may not have thought of otherwise. Say goodbye to the same old boring topics, and hello to fresh and exciting content that your audience will love.

3.  Overcome writer’s block. We’ve all been there, staring at a blank screen with no idea where to start. But with AI, you can bounce ideas off the wall and break through that mental block to get those creative juices flowing again.

Basic AI Prompt Formula

Just as you follow a recipe when baking a cake, using specific AI prompts can help you achieve great results in content creation. To get started, use the following command prompt and fille in the {text} with your own information:

Act like {specific person or expert} + who is writing about + {your topic} + to achieve {main goal / pain point} + in a {brand voice} tone.

For example, let’s say you want to create an email campaign about the benefits of linen bed sheets, targeting women over 50 who are hot sleepers.

Act like a marketing expert who is writing an email about 7 Benefits Of Linen Bed Sheets to women over 50 who are hot sleepers in a persuasive, encouraging and friendly tone of voice.

Final Tips For Creating Great Results:

Tip #1: Don’t overload the bot with too much information

It’s better to make one detailed request than to overwhelm it with multiple topics at once. For instance, start by asking the bot to create an outline for your blog. Then feed one section of the outline at a time to the bot to generate the corresponding content. This may take a little more time, but it will avoid creating a jumbled mess by entering the entire outline at once.

Tip #2: Get specific

Be sure to provide plenty of details when crafting your message. The more context and background information you can provide, the better. Using words and phrases that are uniquely you will help the AI understand your vibe and deliver copy that sounds like it was written by a human, not a machine.

Tip #3: Keep it simple

Avoid using overly complex language or industry jargon. Clear and concise language is key to ensuring that your message is easy to understand and engaging to your target audience.

Tip #4: Be a ruthless editor

Just like human copywriters, AI bots generate a lot of ideas. Don’t be afraid to pick and choose the best parts and leave or reword the rest. This way, you can ensure that your final product perfectly captures your brand’s unique personality and voice.

Tip #5: Your brand voice and details matter!

You can make your prompt even more specific by adding details about your preferred formatting, tone, and style.

So what are you waiting for?

Give it a try and see how AI prompts can elevate your content game and let ChatGPT be your trusty sidekick on the road to content creation success!

If you’d like to learn more, sign up for my Daily ChatGPT Prompts and take your ecommerce marketing and content writing to the next level!