Do you have an online shop selling physical products, but feel stuck when it comes to planning your social media content? Allow me share my top tips on using Social Media Online Shop Templates to elevate your brand and increase your ecommerce store appeal.
Whether you sell your own handmade products, or you hold stock from wholesalers, or use dropship suppliers for your products, you have an amazing opportunity to showcase your products (for free) using social media to gain brand awareness and get sales.
Think of your social media profile page as your shop front window.
A retail ‘brick and mortar’ shop owner will visually display their merchandise in their shop window to entice passers-by to come inside their shop. Their window displays will change from week to week as they showcase different product collections, new arrivals, sale items and so on.
Similarly, your social media content (especially your Instagram page), must do the same. For example, when someone comes across one of your social posts from a hashtag search, they may decide to click through to your profile and check your brand out. When they land on your Instagram profile page, they will see the last 9 posts displayed as a visual grid. This is your ‘visual merchandising’ opportunity to showcase your online shop, so you need to maximise this to your best advantage.
In the blink of an eye, a person will quickly decide whether they like what they see and if they want to follow your account, scroll further down the feed, tap to shop, or click the link in your bio.
Just like a brick and mortar shop window, this is your chance to connect with a potential customer and entice them to come into your shop.
What ‘brand experience’ are you creating for your ideal customers?
As a one woman enterprise, you’ve got a lot of hats to wear. You also may not have a background in digital marketing, graphic design, or copywriting, and like many solopreneurs, you probably feel overwhelmed with what to post, when to post and how to create professional looking images that keep your brand visually cohesive.
What if you could tick this overwhelming and time consuming design task off your ‘to do’ list?
Let me help you. Using one of my affordable Social Media Design templates for Canva, you’ll be able to easily create stunning social media content for your online product based store with a quick click! There are three shop design style series, which each have multipurpose layouts that are easy to edit and customise using a free CANVA account.
These social media online shop templates have been specifically designed for ecommerce stores with physical products. Each design series features in-built marketing, promotional and brand strategies to boost your social media following, as well as graphic design principles to professionally showcase your products, to increase engagement with your ideal customers, and to boost sales.
What if you don’t have any ‘lifestyle’ product images?
Even if you only have standard product images with a boring white background, don’t worry, I’ve got you covered! You’ll be able to easily turn any product shot into a uniquely branded and visually stunning image. You can remove the white background behind the product using a free online tool such as remove background, or if you have a Canva Pro account, you can quickly remove the background of any image in the ‘edit image’ option, then drag and drop the photo into one of the product design templates. Voila!! Your own stylishly branded product images.
Have your tried ‘time blocking’ and ‘task batching?’
Want to know the best part? No more staring at a blank screen trying to figure out what to post or how to keep everything “on brand.” Instead, you’ll be able to simply drag and drop your product images onto the design tiles, update the fonts, colours and any other element to suit your brand style, which will save you hours of your precious time!
To save even more time, I suggest you try time blocking and task batching. This is where you dedicate a block of time, such as a couple of hours one day each month, to prepare 4 weeks (or more) of content. When you group similar tasks and work on those only, your brain works more efficiently which reduces mental fatigue.
Look at your workload and separate tasks into two separate lists. Creative tasks such as graphic design, photographing products, writing product descriptions or blog posts will engage your right brain the most. By contrast, analytical tasks such as bookkeeping, analysing data, website and tech work are left brain dominant.
When you group the tasks you will work on by left or right brain dominance, you won’t feel mentally fatigued as if you would if you continually switched back and forth between left brain tasks and right brain tasks.
Then to create even more efficiency (and time), you should consider using automation tools such as Later (my personal favourite), Planoly or Plannthat to schedule your social media content to automatically post on your preferred days and times.
By working smarter, not harder you will take a huge load off your daily or weekly “to do” list! Try it out and let me know how you go.
What if I don’t know how to use Canva?
If you are new to using Canva, don’t worry I’ve got you covered! To help you get the most out of the design templates, you’ll be able to watch my easy to follow video tutorial which will show you how quickly customise any design template to match your brand colours, fonts and product images in a matter of a few clicks!
So what are you waiting for? Grab a design template of your choice and upgrade your Instagram feed today.
Whether it is a question about the social media online shop templates or you’re in search of something specific, feel free to contact me with any questions and I will do my best to reply as fast as possible. You can reach me on Instagram: @savvy.in.stilettos or via email: email@example.com
Have a brilliant day beautiful!