Savvy Brand Strategy & Style Guide Workbook

Do you have a brand ‘mis-match’?

Unfortunately, this is a problem I often see with new business start-ups. If your brand is not correctly aligned across all your sales and marketing channels, you risk attracting the wrong types of customers and sending the wrong marketing messages to consumers, which usually shows up as low sales conversions. And if you’re spending money on advertising….  that’s a quick way to go backwards!

You only get one shot at making a first impression!

An example of this might be, your products are luxurious, with a high-end price tag and your website vibe is sophisticated, modern, and edgy. But then we hop over to your Instagram channel and your images, messaging (captions), colour palette and font styles all scream relaxed, informal, Boho casual.

Imagine then, if a consumer who is attracted to the ‘Boho vibe’ sees your Boho inspired Instagram post or Facebook Ad, and then clicks through to your online shop, they would immediately see a disjointed brand and that the product was high-end or expensive.

This is a mis-aligned brand. The target audience for these two sales channels are completely different. This typically leads to a high bounce rate (aka. people click away immediately).

Are you experiencing: no sales, low sales or poor quality sales?

Lack of brand clarity is one of the biggest reasons for low sales conversions. You might be spending thousands each month on advertising and getting a ton of traffic to your site, but if your sales conversion rate is poor, then it’s time to stop wasting money…  and FIX it.

Strategic branding is more than just a logo or a pretty website.

A brand built with strategy, humanises your business and will attract your ideal customers so you can stand out from your competitors and your sales conversions will go up dramatically.

So, how many #hats are you wearing?

Yes, I know…  it’s exhausting when you are “it” for your business. I remember all too well in my early days as a solopreneur, my Monday morning marketing meeting was with ME, MYSELF and I (and my coffee). It was not only boring, but also lonely and creatively restrictive with no one else to bounce ideas with. Can you relate!?

As a solopreneur you have to wear ALL the hats!  In one week, you could easily be putting on the:

#BrandManagerHat, #MarketingHat,#AdvertisingGuruHat,#BookKeepingHat, #CustomerServiceHat, #WebsiteTechHat, #ProductHat, #OrderFulfilmentHat …. and the list goes on!  (Is it coffee-o’clock yet? You’re probably exhausted just reading that!)

When you’re a TEAM OF ONE, you don’t have anyone else to delegate daily tasks or bigger business projects to. Most likely, you don’t have a degree in marketing either, so some of these concepts might be totally new to you – so where do you start?

Enter: the Savvy Brand Strategy and Style Workbook

Let’s be ‘business besties’ and let me help you!

As a professional marketer, (with over 25 years experience in traditional marketing and over 14 years in digital marketing for ecommerce), I have distilled all the complexities of strategic branding into the most relevant and important aspects to focus on.  The workbook provides you with easy to follow worksheets and checklists to help you GET IT DONE (without the overwhelm!)

How does that sound? (I hear a massive sigh of relief!)

If you are ready to create a stand-out brand that is seamless no matter where your customers encounter it, grab your copy of the: ‘Savvy Brand Strategy & Style Guide Workbook’ and let’s get started.

No matter your industry, market niche, the products you sell, or whatever stage of your marketing journey you’re at, the ‘Savvy Brand Strategy & Style Guide Workbook’  will ensure you’re formulating a solid brand strategy and visually aesthetic brand that represents your business, product niche and connects with your ideal customers. Get started today!

NOTE: This is a digital product only and is not eligible for a refund. You will have lifetime access to all future updates at no cost and will be notified via email with new download links.