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The Customer Discovery Project
To market a product effectively, the first thing you must do is get clear on WHO your ideal customer is, where they are hanging out, what their challenges are and how your product solves this.
Course duration: 6 weeks
Join the waitlist and register your interest. We will email you when the course is open for enrolment.
Learn how to identify, find and attract your ‘Ideal Customer’
The Customer Discovery Project will help you clarify your market niche and identify the ideal customer for your product offerings. Whether you’re just starting out with no existing customer data or purchase history, or you’re an established business looking to up-level and improve your sales conversion rate, the content covered in this course will help you to grow your business and improve your sales conversion.
Delivered over 6 weeks with easy to follow, step-by-step video lessons (in bite-sized chunks), so you can watch over my shoulder.
The course also comes with a detailed companion workbook, weekly action-step worksheets and quick reference checklists. I have also developed four (4) handy spreadsheet calculators to help you develop a product ladder to discover your highest net $$ products, an expense tracker and revenue calculator to show you exactly how many sales you need every week to hit your financial freedom metric each month.
The lessons inside this course will reveal little known hidden gems for sourcing customer data, as well as understanding the buyer journey and key touchpoints for promotion. But more importantly, I will show you HOW to use this information to help you develop effective marketing messages and content that resonates with your ideal customers, as well as choosing the right marketing strategies to maximise the return on your investment.
The Course Includes:
- Step by step video lessons
- Action-step worksheets
- Quick reference checklists
- A comprehensive ‘Customer Profiling’ workbook
- Plus examples of different ecommerce customer personas to help you define yours
- Product profit ladder tool
- Product revenue calculator
- Expense tracker
- Freedom metric calculator
- and some other surprise bonuses…..
Course intake numbers are strictly limited, to ensure I can give you personalised assistance and respond to any questions you may have each week, via the exclusive course Facebook group.
If you want more information, or you’d like to register your interest, click the link below to join our waitlist.