If I told you that you could bring in thousands of people into your online shop every month (or week!) without spending a single dollar, would you believe me?
It sounds a bit like a pipe dream doesn’t it.
Most online shop owners, however, have been conditioned to believe the only way to bring significant volumes of traffic into their website is by spending a lot of money on paid ads, but that doesn’t have to be the case. Promise!
And here’s the really great part. If you invest your time into organic marketing strategies, they are actually going to improve your sales long term – more than any kind of paid marketing.
Gasp! Really!?? Yep. I know…but it’s true though.
You already know how important it is to get people into your shop (no peeps = no sales)… but that’s not the whole equation.
You also need to increase your sales conversion rate and the average cart value, which requires a marketing to boost your bottom line, not paid ads with high bounce rates.
Let’s take a look at three really simple strategies you can kickstart straight away. These will end up rewarding your business for years to come, and you won’t have to spend a single cent.
1. Focus on your SEO strategy.
Aside from optimising your category and product pages, another great way to feed the hungry ‘Google Bots’ is to post regular blog content that’s of interest to your ideal customers.
Think about topics, advice or tips that help them solve a problem or reach a goal, in relation to your products and market niche. Also make sure you add keywords and links to relevant product pages which will help rank your website higher on Google and attract the right customers.
Then you can repurpose this contents on your social media channels and in email campaigns to reach even more people.
2. The money is in the list.
Your email list that is! Include a variety of ways to incentivise your web visitors to sign up to your email list. Most online shops just offer a discount for the first purchase, but think outside the box and consider other ways to encourage sign ups.
You could offer a helpful checklist in a blog post which web visitors can download (in exchange for their email). You can also use other incentives such as gamification, giveaway, or quizzes which all work really well.
Maximising email automation by ensuring your klaviyo flows are all turned on so they run 24/7. Regularly sending email campaigns to stay in touch with your subscribers, so they get to know, like and trust your business which will keep your brand ‘front of mind.’
3. Grow your social channels.
Social media channels provide a great opportunity to showcase not just your products, but also your brand. If done right, this will build trust, and engage your community.
I like to think of social media channels like Instagram, as a shop-front window for passers by. If they like what they see, they are more likely to venture inside your shop and browse around.
Why don’t you focus on one of these strategies this month? Let me know how it goes, I’d love to hear all about it!
And as always, if you have any questions at all, just reach out. ❤
You can do this lovely,