Supercharge Your AOV With These 5 Klaviyo Flow Strategies

Are you looking for cost effective ways to increase your revenue without spending more money on marketing or advertising?

In this blog article, I will share some email marketing strategies that not only add value for your customers but also generate more revenue per sale, simply by increasing your average order rate.

By implementing one or more of these strategies in your Klaviyo email flows, you can enhance your customers’ shopping experience and see a significant boost in your sales.

But before we dive into the strategies, let’s take a moment to quickly review the purpose of these core email flow automations.

Welcome Flow

One of the most important email flows you can create for your brand is the welcome flow. (Okay, the abandoned cart is right up there, as well!) A welcome series is a sequence of emails sent directly after someone signs up to hear from your brand which are designed to help a new subscriber get to ‘know, like and trust’ your business.

This is a critical moment in the customer lifecycle because it’s your opportunity to introduce new, interested prospects to your business and product offerings. Think of it like the magic flying carpet of emails that is there to guide them along the wonderful path of purchasing with your brand.

If you’re currently sending just a single welcome/coupon email in your flow…. and then crickets after that – you’re leaving a huge gap in your customer journey! Your welcome flow should be all about turning your brand-new prospect into a best friend.

Abandoned Cart Flow

An abandoned cart flow is a message or sequence of messages sent to someone who added an item to their shopping cart, but failed to complete the purchase.

Reminding customers about their cart can greatly prevent lost sales: almost 70% of shopping carts are abandoned on average, so this is an important flow to have optimised for your business.

Post-purchase Flow

A post-purchase flow is a series of emails sent to customers after completing a purchase. These emails can include shipping updates, special offers, or even follow-ups to see how the customer is enjoying their purchase.

By delivering a successful post-purchase experience you are increasing your customer retention. Returning customers spend 30% more on a brand than new customers. Existing customers grow a sense of loyalty towards the brand and are more likely to look for your brand when they need something.

Product Replenishment Flow

A replenishment flow functions by targeting a specific product or category using flow filters to allow only those customers who purchased that product or from that category to be entered into the flow. Next it strategically uses time delays to remind customers that it’s time to repurchase the product.

VIP Customer Flow

In today’s ultra competitive marketplace keeping your customers is more important than ever. There is always an enticing deal or discount to be had with competing brands, so you’ll want to do everything possible to ensure customers keep buying from you.

The VIP flow plays an important role in any effective Ecommerce email marketing strategy. It’s great for letting your best customers know you recognise and appreciate their loyalty.

The most important thing to do in this flow is give people recognition. Let them know they’re now a VIP, and can expect to be treated as such in the future. This could be via early access to new product launches or promotional sales (consider bigger discounts for them), or maybe even VIP only offers once per quarter.

3 Email Flow Strategies to Increase AOV

Okay, now we’ve done a quick recap of what these automations do, I will now give you some tips on how to supercharge your existing flows to boost your AOV and increase sales revenue.

1. The Power of Product Bundles

Picture this: you stroll into a store, looking for a solution to your various needs. Lo and behold, you stumble upon a magical display of bundled products, designed to make your shopping experience a breeze. Not only do you get everything you need in one go, but there’s also a sweet discount waiting for you!

That’s the power of bundling, my friend. It’s like offering a treasure chest filled with value and convenience, just waiting to be discovered. By combining related products into irresistible bundles, you instantly amp up their perceived worth. Customers see the value in having all their needs met with a single purchase, and who can resist a great deal?

Think about it. You’re not just selling individual items anymore; you’re creating an experience, a solution that solves multiple problems at once. It’s a shopping journey that customers won’t forget.

With each bundle purchased, your customers spend more, increasing your average order value and bottom line. Cha-ching! When it comes to mastering the art of bundling, the possibilities are endless!

Here are a few bundling strategies you can try:

1. Bulk Discount Bonanza:  Offer your customers a sweet deal when they purchase a bundle. Who can resist saving a few bucks while getting everything they need in one order.
2. BOGO Fiesta: Spice up your promotions with a Buy One Get One extravaganza! Whether it’s a freebie or a delightful 50% off the second item, this strategy will have your customers jumping for joy.
3. Value-added Delight: Why stop at just one amazing product? With a value-added upsell or cross-sell, you can give your customers an irresistible proposition. Imagine their delight when they discover the extra goodies waiting for them!

Now you’ve got some ideas on bundling strategies you can create, let’s talk about how to add this into the flow mix:

1. Welcome Flow:  Catch your subscribers’ attention with discounted bundles as they journey through your welcome flow emails, to entice them to make their first purchase with an unbeatable bundle offer.
2. Abandoned Cart Flow:  Ah, the abandoned cart flow, where lost opportunities become triumphant victories. Showcase value-add bundles related to the products left behind and watch as customers return to claim the ultimate deal!
3. Post-purchase Flow:  Once your customers have experienced your products, it’s time to keep the excitement alive. Guide them towards their next purchase by offering them a value-added product bundle. It’s a recipe for customer satisfaction and increased order value.
4. Product Replenishment Flow: Don’t let your customers run out of their beloved products!  Consider offering a replenishment product as part of an irresistible bundle.

2. Implement a Tiered Pricing Structure

A tiered pricing structure is where customers can unlock discounts or special perks based on their order value. This can  incentivise customers to spend more to reach the next tier and creating a sense of exclusivity.

How to use this in your flows:

1. Welcome Flow: Introduce the tiered pricing structure as a value proposition, highlighting the benefits at each tier.
2. Abandoned Cart Flow: Include a reminder of the potential discounts or perks customers can unlock by increasing their order value.
3. Post-purchase Flow: Encourage customers to reach the next tier by showcasing the benefits they can enjoy with their future purchases.
4. VIP Flow: Offer exclusive tiers or higher-level perks to VIP/Loyalty Customers as a reward for their continued support.

3. Offer Limited-Time Promotions and Upsells

Create a sense of urgency and scarcity through limited-time promotions and upsells. Time-limited offers can motivate customers to make higher-value purchases to take advantage of the deal.

Tips for incorporating limited-time promotions and upsells in your email flows: 

1. Welcome Flow: Feature an exclusive limited-time offer to encourage immediate purchases.
2. Abandoned Cart Flow: Include a time-sensitive upsell or a limited-time discount to incentivize customers to complete their purchase.
3. Post-purchase Flow: Offer a time-limited promotion for a complementary or upgraded product to encourage repeat purchases.
4. Replenishment Flow: Highlight limited-time offers on replenishment products to prompt customers to make timely repeat purchases.

Conclusion

Well there you have it, my friend!  Armed with these email marketing strategies, you can boost your average order value and drive increased sales for your e-commerce business.

Remember to tailor strategies to fit your specific products and customer base for optimal results.