You Lack Resources, Graphic Design Skills, or Time ?
This may arguably be the biggest challenge of all. Small businesses, especially start-ups, often do not have the resources- both human and financial- to expand and market themselves correctly. A limited budget means limited abilities, which can greatly impact the success of companies.
It’s Hard Keeping Up with Changes ?
Social media changes very often, and apps often come out with new updates and releases. Facebook and Instagram are not the same websites they were even six months ago. It can be difficult for people just starting out- including those not particularly tech-savvy- to keep up with all these changes.
You Don’t Have a Social Media Strategy ?
Not having a good social media strategy can greatly impact how successful your business is. In fact, having a messy feed or inconsistent posts can make people less likely to follow your page. But often, small business owners are not social media marketing experts, which can make this task more difficult
Your Following is not Growing ?
When you first create your page, you’re naturally not going to have as many followers as you expect. And in the beginning, it’s normal to hit a plateau, but this can also be extremely demotivating for new businesses. It can be difficult to increase your follower count and make thousands of people follow your pages.