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What is a Favicon and Why You Need One

I’m often asked what a favicon is (weird word huh!) You have probably seen many favicons before, even if you didn’t realise what they were. A favicon (pronounced “fave-icon”) is a small, square image that represents your brand which is used by web browsers to show a graphical representation of the site being visited. It[read more…]

How to Verify Your Domain with Facebook for IOS14 Apple Update

  Apple IOS 14 Operating System Update You may have already heard that there are changes coming in March 2021 with a major Apple IOS 14 operating system update. These changes are related to collecting data via the Facebook pixel on your website which collects consumer data, which will impact your Retargeting Ads on Facebook.[read more…]

What to say to your customers when shipping times are slow due to Covid-19 restrictions

If you use an international supplier such as Aliexpress to fulfil your orders, you’d know that shipping times are much longer than normal due to Covid19 restrictions. As a result, you may be receiving emails from customers wanting delivery updates or irritated customers who are frustrated with these shipping delays. I’m often asked my opinion[read more…]

Farewell 2020! Let’s Plan for a Successful 2021

Good-bye 2020… Hello 2021 I’m fairly confident that I’m not alone when I say I’ll be glad to wave goodbye to 2020. But before we say good riddance to 2020, it’s a good opportunity to reflect on the year you’ve just been through and then make a plan to design a life and business you’ll[read more…]

Benefits Of Live Chat For eCommerce

Looking for another way to communicate with your customers without adding a phone number to your site? While phone and email inquiries are still the norms for customer service, they may not be preferred. There are some anecdotal indications that customers would rather chat. If you don’t have live chat installed on your site yet,[read more…]

Website Traffic Strategies

  Do you need more traffic to your WooCommerce store? In this article, I am going to be showing you a few ways that you can generate free traffic to your website. I’ll also explain the math so you can figure out how much traffic you need, to get the number of sales that you[read more…]

WordPress Plugins Best Practices (and how to keep them updated)

This article is for those with a self-hosted WordPress.org website, not a WordPress.com hosted site. You will know this applies to you, because you will have purchased web hosting with a third-party provider such as Siteground, Blue Host etc. You most likely have already experienced the benefits of installing a new plugin in your website,[read more…]

WordPress User Roles (and why they matter)

WordPress has a user role system which defines what a user can and cannot do on your website. Knowing these user roles and their capabilities is essential to understand as your WordPress site and team grows.  When giving people access to your website, it’s important to maintain full control, while still allowing your team members[read more…]

How To Add A New WordPress User

If you’re the only person running your website, you’ve probably never had to think about WordPress user roles. However, as you begin to grow your business and bring on other team members, you will need to give other people access to the back-end of your WordPress website. Fortunately, adding a new user to your site[read more…]