10 segments to boost your klaviyo email account.

Customers don’t just crave that personal touch with a brand – they expect it.

Segmenting your email list into groups of people that have common interests, will allow you to create email campaigns that are personalised to your audience, which is one of the best ways to make your messaging more relevant, more impactful, and more targeted.

This resource guide will show you how to segment your audiences in Klaviyo, from how to treat first-time customers to tips on product preferences, so you can adapt your email marketing to match your audience preferences better.

• Understand the steps you need to take to create powerful segments
• Discover the types of segmentation metrics and criteria you can use
• Create 10 segments in your klaviyo account to increase your engagement rates and boost conversions.